Develop future fundraising campaigns using CRM intelligence

In your role as a Marketing, Fundraising, or Communications Manager, you’re well aware that the most effective marketing campaigns are the ones that deliver the right message to the right audience at the right moment. Utilising CRM intelligence in fundraising campaigns can be a game-changer.

An ideal CRM system should consolidate all the valuable insights you’ve gathered across various channels, enabling you to create a comprehensive profile of each supporter. This encompassing data may include information from your financial system, social media interactions, website engagement, or online donation platforms.

By amalgamating all supporter interactions, you gain a profound understanding of every individual supporting your cause. This valuable information serves as the foundation for shaping future fundraising initiatives. Supporters can be categorised and segmented into distinct target groups, such as regular contributors or one-time donors. You can also consider those who contribute above or below a specific monthly amount, tailoring fundraising campaigns accordingly.

Additionally, you can develop upcoming fundraising efforts based on the most successful channels. If this piques your interest, we invite you to get in touch with us to explore this further.

Our NfP 365 suite of solutions have been developed to support Not-for-Profits to optimise their fundraising campaigns. The suite is based on Microsoft Dynamics 365 which is a best-of-breed CRM platform. We’ve developed this to include the functionality that we know is so important to our not-for-profit customers, such as the ability to reclaim Gift Aid, track donations and manage the time of volunteers. Our NfP 365 suite can be integrated with virtually any other system and includes in-built marketing functionality.